In the highly competitive industry of pay TV, we built a fully integrated cross-channel solution and an innovative “digital first” testing strategy for DISH that united all marketing efforts regardless of channel. From seasonal campaigns to humorous product promotions, our end-to-end approach drives sales each day, while building the brand over time. The results: we grew the DISH brand by 30%, increasing the overall share of market of US TV households, reducing the cost-per-acquisition, and expanding the brand’s reach within the fast-growing Hispanic segment —all within a declincing category.